CAFE DEL SOL
LOCAL COFFEE SHOP
CAYMAN ISLANDS
PROJECT MANAGEMENT
BRANDING
PUBLIC RELATIONS
MARKETING
SOCIAL MEDIA ADVERTISING
- Planned crisis management of Cafe del Sol’s Camana Bay location shut-down and funnel marketing strategies to ensure patron’s loyalty.
- Pioneered the ‘Support Local, Drink Local’ campaign that initiated use of the hashtag campaign among Cayman Islands’ local-based coffee shops.
- Launched the ‘Soon Come: Savannah’ campaign for the opening of Cafe del Sol’s branch in Savannah, Cayman – the first coffee chain in the countryside village.
- Developed marketing and promotional strategies for new product launching using social media platforms (Facebook, Instagram, Email) to grow sales in-store.
- Monitored market trends about coffee culture to maintain the brand as Cayman’s best coffee and tracked online growth and improved performance by analyzing reports using Facebook/Instagram Ads and Google Analytics.
Cafe del Sol
Branding Moodboard
