Summary
Seasoned digital marketing specialist and former journalist based in the Cayman Islands. With over 10 years of experience in brand communications, I help businesses and organizations boost their online presence through marketing strategy, website design, content creation, and social media management.
Education
- Bachelor of Arts in Journalism
- with Academic Distinction
- Saint Mary's University, PH
- April 2016
Credentials
Certified by the industry’s most trusted authorities in digital marketing and strategy.
Professional certified marketer
American Marketing Professional
Certified digital marketing pro
Digital Marketing Institute
google analytics certification
Google Digital Academy (Skillshop)
Digital Marketing & E-Commerce
Google Coursera
Core Skills
- Communications
- Marketing
- Public Relations
- Journalism & Media Relations
- Website Design & Development
- Adobe Creative Suite
- MS Office Proficient
- Market Research
- Social Media Management
- Photography & Videography
Work Experience
Digital Marketing Officer
Cayman Islands Health Services Authority | Cayman Islands | 2022- Present
Crafting and executing effective digital marketing strategies to boost the HSA’s brand online presence and engagement.
This entails overseeing social media channels, optimizing website content, and conducting email campaigns.
Marketing Officer
Cayman Islands Health Services Authority (HSA) | Cayman Islands (2022)
Works with the Marketing & Communications department team in planning, implementation, and management of day-to-day marketing and communications responsibilities.
- • Development & implementation of marketing campaigns, including web and social media management.
- • Coordination and management of events, internal/external communications.
- • Liaise and work with the HR team on employee engagement initiatives.
- • Assist with leadership messaging for internal events and external presentations
Digital Media Specialist
Executive Services | Cayman Islands | 2018-2022
Primary responsible for the day-to-day operations in developing and creating print, online, and digital content for various portfolios in the form of marketing materials.
• Serves as the key person for clients providing services in sales, marketing, graphic design, and advertising needs.
• Managing contracts from product development, strategy, design, and activation.
Brands and Portfolios handled include:
• Civil Service College, Cayman Islands Government
• Cayman Cookout by the Ritz Carlton
• Cafe del Sol
Communications Officer
Nueva Vizcaya State University | Philippines (2016-2017)
Worked together with the University Presidential management staff, department managers, and external vendors in providing Public Relations Communication tools to support institutional goals and objectives.
• Positioned the profile of the University after a Top 7 finish in the University accreditation.
• Liaised with internal staff and community partners in conducting community events, campaign projects, audio/video presentations, and media interviews to generate public awareness.
• Developed and coordinated distribution of community educational materials such as newsletters, brochure, and alumni tracer in measuring effectiveness of degree programs and course offerings.
• Disbursed press releases for the University website and delivers live on-air news for the radio station.
• Led the team on research and analysis for a documentary film.
• Rendered expertise and creative direction in photography and videography.
Marketing & Communications Specialist
Salubris Medical Center | Philippines | 2017
Developed the overall brand and revised marketing communication strategies and campaigns in positioning the profile of the healthcare facility in the region. Provided expertise in print, media, and online using multiple platforms and writing powerful screenplay utilized for short film direction to increase public awareness of the healthcare brand.
• Collaborated in planning, management, and execution of marketing and PR communications efforts by organizing community events including health check-ups and screenings.
• Pitched press releases to media partners and organized events to build further connections with business clients and stakeholders for maximum public participation.
• Assisted in website management by providing expertise in web design and content.
• Monitored various advertising platforms and maintained consistent branding and ensured compliance across all marketing and communication channels.
Affiliation & Volunteer Work
Founder, People of Cayman
A man-on-the-street-approach photo blog about the people and their stories living in the Cayman Islands.
Website Designer, St Ignatius Catholic Church
Volunteer work
Graphic Designer, Cayman Arts Festival
A non-profit organization that focuses on culture and the arts among the youth in the Cayman Islands. Member since 2018.
Online Host, The Microphone Club
The Microphone Club (TMC) Online Show is an interactive platform created for voice users in the industry. TMC is powered by CreatiVoices Productions founded by the Voicemaster of the Philippines Mr Pocholo de leon Gonzales.
Writer/Contributor , Novice Magazine PH
Novice is a passion-driven project and an independent publication featuring the unique perspectives and ideas of young Filipino creatives.