Communications and marketing professional with seven (7) years of experience working in the industry managing various portfolios including the Civil Service College – Cayman Islands Government, higher education institution, food and tourism, and healthcare facility.
Highly versed in journalism, public relations, social media management, and corporate events planning with strong arts and design background and a Bachelor of Arts degree in Journalism from Saint Mary’s University – Philippines.
The Cayman Islands Health Services Authority (HSA) | Cayman Islands | June 2022 to present
Works with the Marketing & Communications department team in planning, implementation, and management of day-to-day marketing and communications responsibilities.
Executive Services Cayman | Cayman Islands | July 2018 to May 2022
Primary responsible for the day-to-day operations in developing and creating print, online, and digital contents for various portfolios in the form of marketing materials.
Serves as key person for clients providing services in sales, marketing, graphic design, and advertising needs.
Managing contracts from product development, strategy, design, and activation.
Civil Service College – Cayman Islands Government, Project Management (2019 to present)
Provided expertise in design flow and communication process to help streamline agency updates.
Revamped the portfolio’s Civil Service College Newsletter.
Rendered five (5) strategic communication products since the 2019 partnership.
Cayman Cookout, Project Management (2019 to 2021)
Contributed to the success of annual Cayman Cookout for three consecutive years (2019- 2021).
Managed the overall look and feel of the brand by designing creative assets (ie. logos, banners, flyers, merchandise, promotional giveaways, and media kit).
Partnered with external and cross-functional teams and devised strategies for event launching and marketing initiatives.
Cafe del Sol, Crisis Management & Social Media Advertising (2018-2019)
Initiated crisis management on Camana Bay location shut-down and funnel marketing strategies to ensure patron’s loyalty.
Developed marketing and promotional strategies for new product launching using social media to grow sales in-store.
Monitored market trends about coffee culture to maintain the brand as Cayman’s best coffee.
Tracked online growth and improved performance by analyzing reports using Google Ads.
Nueva Vizcaya State University | Philippines | 2016 to 2017
Worked together with the University Presidential management staff, department managers, and external vendors in providing Public Relations Communication tools to support institutional goals and objectives.
Positioned the profile of the University after a Top 7 finish in the University accreditation.
Liaised with internal staff and community partners in conducting community events, campaign projects, audio/video presentations, and media interviews to generate public awareness.
Developed and coordinated distribution of community educational materials such as newsletters, brochure, and alumni tracer in measuring effectiveness of degree programs and course offerings.
Disbursed press releases for the University website and delivers live on-air news for the radio station.
Headed the team on research and analysis for a documentary film.
Rendered expertise and creative direction in photography and videography.
Salubris Medical Center, Inc. | Philippines | 2017 (Six-months project based)
Developed the overall brand and revised marketing communication strategies and campaigns in positioning the profile of the healthcare facility in the region. Provided expertise in print, media, and online using multiple platforms and writing powerful screenplay utilized for short film direction to increase public awareness of the healthcare brand.
Collaborated in planning, management, and execution of marketing and PR communications efforts by organizing community events including health check-ups and screenings.
Pitched press releases to media partners and organized events to build further connections with business clients and stakeholders for maximum public participation.
Assisted in website management by providing expertise in web design and content.
Monitored various advertising platforms and maintained consistent branding and ensured compliance across all marketing and communication channels.
A man-on-the-street-approach photo blog about the people and their stories living in the Cayman Islands.
A non-profit organization that focuses on culture and the arts among the youth in the Cayman Islands. Member since 2018.
The Microphone Club (TMC) Online Show is an interactive platform created for voice users in the industry. TMC is powered by CreatiVoices Productions founded by the Voicemaster of the Philippines Mr Pocholo de leon Gonzales.
Novice is a passion-driven project and an independent publication featuring the unique perspectives and ideas of young Filipino creatives.